The environment of marketing behaviour : Robert J. Holloway selections from the literature /
Material type: TextSeries: The Commonwealth and international library. Essentials of marketingPublication details: New York : John Wiley &Sons inc, c1969Edition: 2nd edDescription: x, 442 p. : ill. ; 21 cmISBN:- 471407145
- 471407143
- 471407135
- HC79 .H65 1969
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HC79.H65 1969 (Browse shelf(Opens below)) | C.1 | Available | Z007262 |
Bibliography: p. 133-138.
The focus of marketing -- The environment and forces of marketing -- Directing the marketing effort -- International marketing and economic development -- Marketing in perspective and challenging issues.
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