Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 6th edDescription: xiv, 418 p. : ill. ; 24 cmISBN:- 0136138039
- 659.2 21
- HM263 .C332 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HM 263 .C332 2003 (Browse shelf(Opens below)) | C.2 | Available | Z007712 |
Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995.
Includes bibliographical references and index.
The purpose of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values -- Career preparation.
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