Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextEdition: Eighth EditionDescription: xxxiii,833p. : ill.(col.) ; 26cmISBN:- 9781292208787
- 650.072 23
- HD30.4 .S28 2019
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD30.4 .S28 2019 (Browse shelf(Opens below)) | C . 2 | Available | Z009515 | ||
Books | Zetech Library - TRC General Stacks | HD30.4 .S28 2019 (Browse shelf(Opens below)) | Available | Z009494 |
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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