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The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xiii, 191 p. : ill. ; 22 cmISBN:
  • 9781422177808 (hbk. : alk. paper)
  • 1422177807 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4/063 22
LOC classification:
  • HD53 .M3644 2009
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks HD53 .M3644 2009 (Browse shelf(Opens below)) Available Z008467

Includes bibliographical references and index.

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

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