Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2006.Edition: 4th edDescription: xiv, 626 p.: col. ill. ; 29 cmISBN:- 0471476544 (acidfree)
- 647.95/068/8 22
- TX 911.3 .M3 R44 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | TX 911.3 .M3 R44 2006 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z007360 |
Includes bibliographical references and index.
Hospitality marketing concepts -- Hospitality marketing functions and strategies -- Hospitality consumer behaviour -- Destination marketing -- Special topics.
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