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Hospitality marketing management / Robert D. Reid, David C. Bojanic.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2006.Edition: 4th edDescription: xiv, 626 p.: col. ill. ; 29 cmISBN:
  • 0471476544 (acidfree)
Subject(s): DDC classification:
  • 647.95/068/8 22
LOC classification:
  • TX 911.3 .M3 R44 2006
Online resources:
Contents:
Hospitality marketing concepts -- Hospitality marketing functions and strategies -- Hospitality consumer behaviour -- Destination marketing -- Special topics.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction TX 911.3 .M3 R44 2006 (Browse shelf(Opens below)) C.1 Not For Loan Z007360

Includes bibliographical references and index.

Hospitality marketing concepts -- Hospitality marketing functions and strategies -- Hospitality consumer behaviour -- Destination marketing -- Special topics.

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