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Exploring public relations and management communication / Ralph Tench, Stephen Waddington.

By: Contributor(s): Material type: TextTextPublication details: England : Pearson, c2021.Edition: Fifth editionDescription: 1 online resourceISBN:
  • 9781292321783
  • 9781292321769
Uniform titles:
  • Exploring public relations
Subject(s): Additional physical formats: Print version:: Exploring public relations and management communicationLOC classification:
  • HM1221 .T46 2021
Contents:
The context of peublic relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations -- What next?
Summary: "Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"--
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HM1221 .T46 2021 (Browse shelf(Opens below)) C.1 Available Z009738

Revised edition of: Exploring public relations. 2017

Includes bibliographical references and index.

The context of peublic relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations -- What next?

"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"--

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