Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Description: xvii, 414 p. : ill. (some col.) ; 29 cmISBN:- 013676875X
- HD9981.5 .L68 1999
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD9981.5 .L68 1999 (Browse shelf(Opens below)) | C.1 | Available | Z006657 |
Includes bibliographical references (p. 388-396) and index.
Understanding services -- Creating value through service -- Service marketing strategy -- Integrating marketing operations and human resource management.
There are no comments on this title.