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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Description: xvii, 414 p. : ill. (some col.) ; 29 cmISBN:
  • 013676875X
Subject(s): LOC classification:
  • HD9981.5 .L68 1999
Contents:
Understanding services -- Creating value through service -- Service marketing strategy -- Integrating marketing operations and human resource management.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD9981.5 .L68 1999 (Browse shelf(Opens below)) C.1 Available Z006657

Includes bibliographical references (p. 388-396) and index.

Understanding services -- Creating value through service -- Service marketing strategy -- Integrating marketing operations and human resource management.

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