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Advertising and promotion : an integrated marketing communications perspective /

]]> By Belch, George E.,.
New York : McGraw-Hill, 2018 .
pages : 28 cm..
9781259921698

]]> By Belch, George E..
Boston : McGraw Hill, 1998 .
xxii,762p. : , Includes bibliographical references and index. 28 cm..
9780071160889

]]> By Belch, George E..
Boston : McGraw-Hill, 2004 .
xxvi, 779, [67] p. : 28 cm..
0072536764 (alk. paper) | 0071214380 (international : alk. paper)

By Belch, George E..
Boston, Mass. : Irwin/McGraw-Hill, 2007 .
xxvi, 820. : , includes index. . ill. ; | 29 cm..
97800073101262 | 0073101265

]]> By Belch, George E..
Boston, Mass. : Irwin/McGraw-Hill, 2006 .
vii, 88p. : , includes index. . ill. ; | 29 cm..
0074716107

]]> By Belch, George E..
New York : McGraw-Hill/Irwin, 2009 .
xxv, 838 p. : 29 cm..
9780071284400

]]> By Belch, George E..
New York : McGraw-Hill/Irwin ; 2012 .
xxxiv, 828 p. : 29 cm..
9780071314404