Global communication: theories , stakeholders, and trends / by Thomas L. McPhail & Steven Phipps
Material type: TextPublication details: Hoboken, New Jersey: Wiley Blackwell, c2020Edition: 5th edDescription: ix, 311p.: 25 cmISBN:- 9781119522188
- P96.L5 .M37 2020
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | P96.L5 .M37 2020 (Browse shelf(Opens below)) | C1 | Available | Z010205 |
Includes bibliographic references and Index.
Global communication: Background -- Development research traditions and global communication -- The message: the role of international organizations -- The medium: global technologies and organizations -- Web-based and digital media -- Us multimedia conglomerates -- media stakeholders outside the united states -- European media -- the global music industry -- CNN: international role, impact, and global competitors -- The role of global news agencies and sources -- Arab media and the Al Jazeera effect -- Toward globalization: the approaches and accomplishments of the four media giants in Asia -- the role of global advertising -- Summary and conclusions -- Select bibliography -- Index.
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