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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2007.Edition: 2nd edDescription: xiv, 269 p. : ill. ; 24 cmISBN:
  • 9780470028803
  • 0470028807
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.55 .D66 2007
Other classification:
  • 85.10
Online resources:
Contents:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.55 .D66 2007 (Browse shelf(Opens below)) C.1 Available Z007605

Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

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