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The environment of marketing behaviour : Robert J. Holloway selections from the literature /

By: Contributor(s): Material type: TextTextSeries: The Commonwealth and international library. Essentials of marketingPublication details: New York : John Wiley &Sons inc, c1969Edition: 2nd edDescription: x, 442 p. : ill. ; 21 cmISBN:
  • 471407145
  • 471407143
  • 471407135
Subject(s): LOC classification:
  • HC79 .H65 1969
Contents:
The focus of marketing -- The environment and forces of marketing -- Directing the marketing effort -- International marketing and economic development -- Marketing in perspective and challenging issues.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HC79.H65 1969 (Browse shelf(Opens below)) C.1 Available Z007262

Bibliography: p. 133-138.

The focus of marketing -- The environment and forces of marketing -- Directing the marketing effort -- International marketing and economic development -- Marketing in perspective and challenging issues.

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