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New products management / Merle Crawford, Anthony Di Benedetto. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Zetech Library - Mang'u Campus (1)Call number: HF5415.153 .C72 2011. Items available for reference: Zetech Library - Ruiru Campus: Not For Loan (1)Call number: HF5415.153 .C72 2011.
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