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Making meaning : how successful businesses deliver meaningful customer experiences / Steve Diller, Nathan Shedroff, Darrel Rhea.

By: Contributor(s): Material type: TextTextPublication details: Berkeley, Calif. : New Riders, 2008.Description: viii, 146 p. : ill. ; 24 cmISBN:
  • 0321552342 (pbk.)
  • 9780321552341 (pbk.)
Subject(s): DDC classification:
  • 658.812 22
LOC classification:
  • HF5415.55 .D55 2008
Contents:
Meaning : the heart and soul of innovation--The road to meaning--The value of meaning--A world of meaningful experiences--Finding a starting point--Designing meaningful experiences--Identifying the opportunity for meaning--Framing the experience--Shaping the concept--Delivering reality--The end in sight--Moving forward.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.55 .D55 2008 (Browse shelf(Opens below)) Available Z011197

Includes index.

Meaning : the heart and soul of innovation--The road to meaning--The value of meaning--A world of meaningful experiences--Finding a starting point--Designing meaningful experiences--Identifying the opportunity for meaning--Framing the experience--Shaping the concept--Delivering reality--The end in sight--Moving forward.

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