Diffusion of innovations / Everett M. Rogers
Material type: TextPublication details: New York : Free Press, 2003.Edition: 5th edDescription: xxi, 551 p. : ill. ; 24 cmISBN:- 0743222091
- 303.48/4 21
- HM621 .R57 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HM101 .R57 2003 (Browse shelf(Opens below)) | C1 | Available | Z009511 |
Includes bibliographical references (p. 477-535) and indexes.
Elements of diffusion -- A history of diffusion research --Contributions and criticism of diffusion research -- The generation of innovations -- The innovation-decision process -- Attributes of innovations and their rate of adoption -- innovativeness and adopter categories -- Diffusion networks -- The change agent -- Innovation in organizations -- Consequences of innovations.
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