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	1.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson South-Western, c2003 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.123 .S54 2003. Found in Open Library: Log in to add tags Add to cart (remove)
	2.	Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.123.S54 1997. Found in Open Library: Log in to add tags Add to cart (remove)

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