| 000 | 00871cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c102 _d102 |
||
| 001 | 15152249 | ||
| 005 | 20191101160155.0 | ||
| 008 | 080124s2008 njua 000 0 eng | ||
| 020 | _a9780137006694 | ||
| 040 | _aZET-Ke | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2010 |
| 100 |
_aKotler, Philip . _9166 |
||
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong. |
| 250 | _a13th edition. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2010. |
||
| 300 |
_axii, 167p. : _c24 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aCreating excitement and value -- Analyzing marketing opportunities and developing strategies -- Developing the marketing mix -- Extending marketing. | ||
| 650 | 0 |
_aMarketing. _9167 |
|
| 700 | 1 |
_aGary, Armstrong. _9168 |
|
| 700 | 1 | _aStewart, Adam. | |
| 700 | 1 | _aLinden, Brown. | |
| 942 |
_2lcc _cBK _kHF5415 _m.K636 2003 |
||