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999			_c103 _d103
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005			20190904130937.0
007			t|
008			900615c19909999mauar b 0 a0eng c
010			_asn 92028178
020			_a0072864710
022	0		_a1099-5579 _21
035			_a(OCoLC)ocm22638336
040			_aZET-Ke
050	0	0	_aHF5415.13 _b.M69 2005
100			_aPerreault William D. _934
245	0	0	_aApplications in basic marketing : _bclippings from the popular business press / _cWilliam D. Perreault and E. Jerome McCarthy.
250			_a2005-2006 ed.
260			_aNew York : _bMcGrawhill ; _c2005.
300			_avii, 204p. : _bill. ; _c26 cm.
310			_aAnnual
504			_aIncludes bibliographical references.
505			_aMarketing value to consumers, firms, and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Ethical marketing in a consumer oriented world : Appraisal and challenges.
520			_a"Clippings from the popular business press."
580			_aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
590			_aEarlier selection Decision based on 1990
590			_aTitle from title page.
650		0	_aMarketing _vPeriodicals. _9169
650		0	_aMarketing _xManagement _vPeriodicals. _9170
650		6	_aMarketing _vP�eriodiques. _9171
650		6	_aMarketing _xCoupures de presse _vP�eriodiques. _9172
650	1	7	_aMarketing. _2gtt _9167
700	1		_aMcCarthy, E. Jerome _9173
700	1		_t. _9174
700	1		_t. _9175
906			_a7 _bcbc _cserials _d2 _encip _f19 _gn-oclcserc
942			_2lcc _cBK _hHF5415.13