| 000 | 01491cam a22003134a 4500 | ||
|---|---|---|---|
| 999 |
_c107 _d107 |
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| 001 | 13695252 | ||
| 005 | 20190904112144.0 | ||
| 008 | 040823s2006 mauad bi 001 0 eng | ||
| 010 | _a 2004058191 | ||
| 020 | _a0072865784 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dZET-Ke |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.D92 2006 |
| 100 | 1 |
_aDwyer, F. Robert _9187 |
|
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axxix, 683 p. : _bill., charts ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _935 |
|
| 504 | _aIncludes bibliographical references (p. 652-660) and index. | ||
| 505 | _aPart one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers. | ||
| 650 | 0 |
_aMarketing. _9167 |
|
| 700 | 1 |
_aTanner, John F. _9188 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415 |
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