| 000 | 01738cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14170104 | ||
| 005 | 20240622020014.0 | ||
| 008 | 051116s2006 ilu 001 0 eng | ||
| 010 | _a 2005033341 | ||
| 020 | _a140220650X | ||
| 020 | _a9781402206504 | ||
| 020 | _a9781402206504 | ||
| 035 | _a(OCoLC)ocm62324886 | ||
| 035 | _a(OCoLC)62324886 | ||
| 040 |
_aDLC _cDLC _dZET-Ke |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5825 _b.O45 2006 |
| 100 | 1 |
_aOliver, Vicky. _92250 |
|
| 245 | 1 | 0 |
_aPower sales words : _bhow to write it, say it, and sell it with sizzle / _cVicky Oliver. |
| 260 |
_aNaperville, Ill. : _bSourcebooks, _cc2006. |
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| 300 |
_axviii, 258 p. ; _c18 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aHow to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources. | |
| 650 | 0 |
_aAdvertising copy. _92251 |
|
| 650 | 0 |
_aMarketing. _9167 |
|
| 650 | 0 |
_aSelling. _91110 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip063/2005033341.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5825 _02 |
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| 999 |
_c1128 _d1128 |
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