| 000 | 00792nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c113 _d113 |
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| 008 | 120321t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780966645408 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5416 _b.J35 1990 |
||
| 100 |
_aJain, Subhash C. _9204 |
||
| 245 |
_aInternational marketing management / _cSubhash C. Jain. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bCBS Publishers, _c1990. |
||
| 300 |
_axviii, 758p. : _bill. ; _c20 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aFramework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control. | ||
| 650 |
_aMerketing Management _9205 |
||
| 942 |
_2lcc _cBK _hHF 5416 |
||