000			02088cam a22003374a 4500
001			14044614
005			20120403145749.0
008			050720s2006 maua bf 001 0 eng
010			_a 2005020520
020			_a1591397626 (alk. paper)
020			_a9781591397625
035			_a(OCoLC)ocm61151453
040			_aDLC _cDLC _dZET-Ke
042			_apcc
050	0	0	_aHF5415 _b.H24333 2006
245	0	0	_aHarvard business essentials : _bmarketer's toolkit : the 10 strategies you need to succeed.
246	3	0	_aMarketer's toolkit
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axviii, 230 p. : _bill. ; _c24 cm.
490	1		_aHarvard business essentials
504			_aIncludes bibliographical references and index.
505	0		_aMarketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650		0	_aMarketing _vHandbooks, manuals, etc. _92297
650		0	_aStrategic planning _vHandbooks, manuals, etc. _92298
710	2		_aHarvard Business School. _92299
830		0	_aHarvard business essentials series. _92300
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415
999			_c1144 _d1144