000			01611cam a2200337 a 4500
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005			20221014020010.0
008			110120s2011 enk b 001 0 eng
010			_a 2011002378
020			_a9780749462871 (pbk.)
020			_a0749462876 (pbk.)
020			_a9780749462888 (ebk.)
020			_a0749462884 (ebk.)
035			_a(OCoLC)ocn697980009
040			_aDLC _cDLC _dZET-Ke
050	0	0	_aHD69.B7 _bH346 2011
100	1		_aHaig, Matt. _92340
245	1	0	_aBrand success : _bhow the world's top 100 brands thrive and survive / _cMatt Haig.
250			_a2nd ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2011.
300			_avii, 296 p. ; _c22 cm.
500			_aRev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
504			_aIncludes bibliographical references (p. 290-291) and index.
505	0		_aInnovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
650		0	_aBrand name products _xManagement. _92341
650		0	_aBranding (Marketing) _9301
650		0	_aAdvertising. _9556
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHD69.B7 _03
999			_c1156 _d1156