000			01597cam a22003134a 4500
001			13709813
005			20240920020004.0
008			040903s2005 maua b 001 0 eng
010			_a 2004020857
020			_a1591396190 (hardcover : alk. paper)
035			_a(OCoLC)ocm56421900
040			_aDLC _cDLC _dZET-Ke
042			_apcc
050	0	0	_aHF5415.153 _b.K53 2005
100	1		_aKim, W. Chan. _92366
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Ren�ee Mauborgne.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2005.
300			_axv, 240 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [223]-229) and index.
505	0		_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650		0	_aNew products. _92367
650		0	_aMarket segmentation. _92368
700	1		_aMauborgne, Ren�ee. _92369
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415.153 _03
999			_c1162 _d1162