000			01319cam a2200313 a 4500
001			16694202
005			20240815020011.0
008			110316s2011 enka 001 0 eng
010			_a 2011009119
020			_a9780749462178 (pbk.)
020			_a9780749462185 (ebk.)
040			_aDLC _cDLC _dZET-Ke
042			_apcc
050	0	0	_aHF5415 _b.B3587 2011
100	1		_aBarrow, Colin. _92247
245	1	4	_aThe 30 day MBA in marketing / _cColin Barrow.
246	3		_aThirty-day MBA in marketing
250			_a1st ed.
260			_aLondon ; _aPhiladelphia, PA : _bKogan Page, _c2011.
300			_aviii, 241 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aIntroduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
650		0	_aMarketing _xStudy and teaching. _92394
650		0	_aMarketing _xManagement. _92395
650		0	_aMaster of business administration degree. _92249
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415 _02
999			_c1170 _d1170