000			01669cam a2200277 a 4500
999			_c122 _d122
001			12978968
005			20190829145822.0
008			021023s2003 nyua b 001 0 eng
010			_a 2002725620
020			_a0471203661 (alk. paper)
040			_aDLC _cDLC _dZET-Ke
050	0	0	_aHD30.4 _b.S435 2003
100	1		_aSekaran, Uma. _9230
245	1	0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran.
250			_a4th ed.
260			_aNew York : _bJohn Wiley & Sons _cc2003.
300			_axiv, 450 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 426-431) and index.
505			_aIntroduction to research -- Scientific investigation -- Technology and business research -- The research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition. --The research process: steps 4 to 5: theoretical framework hypothesis development -- The research process: step 6: elements of research design: Experimental designs -- Measurement of variables: operational definition and scales -- Measurement : Scaling reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation -- The research report -- Managerial decision making research.
650		0	_aBusiness _xResearch _xMethodology. _9231
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley035/2002725620.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002725620.html
906			_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _hHD30.4