| 000 | 00921cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c1311 _d1311 |
||
| 001 | 14364007 | ||
| 005 | 20230113020010.0 | ||
| 008 | 060504s2007 nyu b 001 0 eng | ||
| 020 | _a9780099505693 | ||
| 035 | _a(OCoLC)ocm68786839 | ||
| 035 |
_a(OCoLC)68786839 _z(OCoLC)85030149 |
||
| 040 |
_aZET-Ke _dZET-Ke |
||
| 050 | 0 | 0 |
_aHM1033 _b.H43 2007 |
| 100 | 1 |
_aHeath, Chip. _92342 |
|
| 245 | 1 | 0 |
_aMade to stick : _bwhy some ideas take hold and others come unstuck / _cChip Heath & Dan Heath. |
| 260 |
_aNew York : _bRandom House, _cc2007. |
||
| 300 |
_a291 p. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aWhat sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks. | ||
| 650 | 0 |
_aSocial psychology. _9642 |
|
| 650 | 0 |
_aContagion (Social psychology) _92604 |
|
| 700 | 1 |
_aHeath, Dan. _d1973- _92606 |
|
| 942 |
_2lcc _cBK _kHM1033 _m.H43 2007 _03 |
||