000			01324nam a22002177a 4500
005			20211023020011.0
008			120410t xxu||||| |||| 00| 0 eng d
020			_a9780307450395
040			_aZET-Ke
050	0	0	_aHF5415.332.W66 _bB74 2011
100	1		_aBrennan, Bridget. _92619
245	1	0	_aWhy she buys : _bthe new strategy for reaching the world's most powerful consumers / _cBridget Brennan.
260			_aNew York : _bCrown Business, _cc2011.
300			_aviii, 306 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_tWomen are females first and consumers second -- _tWomen are the mother lode : what they didn't teach you in business school -- _tGetting to know the locals : a tour of the genders -- _tThe five global trends driving female consumers -- _tPink is not a strategy : creating products with a female focus -- _tMarketing to women : the difference between sex appeal and gender appeal -- _tThe last three feet : fundamentals of selling to women -- _tWe have seen the future, and it is female : applying the knowledge to your business -- _tThe X to Y mencyclopedia : bridging the gender gap, one word at a time.
650		0	_aWomen consumers. _92620
650		0	_aConsumer behavior. _92621
650		0	_aMarketing. _9167
942			_2lcc _cBK _hHF5415.332.W66 _01
999			_c1319 _d1319