000 | 01371cam a2200349 a 4500 | ||
---|---|---|---|
001 | 14916392 | ||
005 | 20120410153741.0 | ||
008 | 070705s2001 enk 001 0 eng | ||
010 | _a 2007298065 | ||
015 | _aGBA0-U9506 | ||
020 | _a0071373586 | ||
020 | _a9780071373586 | ||
035 | _a(OCoLC)ocm45581014 | ||
035 |
_a(OCoLC)45581014 _z(OCoLC)45906590 |
||
040 |
_aUKM _cUKM _dZET-Ke |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5827.2 _b.R53 2001 |
100 | 1 |
_aRies, Al. _92625 |
|
245 | 1 | 0 |
_aPositioning : _bthe battle for your mind / _cAl Ries, Jack Trout. |
260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _cc2001. |
||
300 |
_aviii, 213 p. ; _c21 cm. |
||
500 | _a"How to be seen and heard in the overcrowded marketplace"--Cover. | ||
500 | _a"With a new preface by Jack Trout"--P. [4] of cover. | ||
500 | _aIncludes index. | ||
650 | 0 |
_aPositioning (Advertising) _92626 |
|
700 | 1 |
_aTrout, Jack. _92627 |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0715/2007298065.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0745/2007298065-b.html |
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _hHF5827.2 |
||
999 |
_c1321 _d1321 |