000 01299cam a2200289 a 4500
999 _c1337
_d1337
001 13449036
003 ZET-ke
005 20190802105125.0
008 040105s2005 nyua 001 0 eng
010 _a 2004040179
020 _a0072885793 (softcover : alk. paper)
040 _aDLC
_cDLC
_dZET-KE
050 0 0 _aP90
_b.D59 2005
082 0 0 _a302.23
_222
100 1 _aDominick, Joseph R.
_9760
245 1 4 _aThe dynamics of mass communication :
_bmedia in the digital age /
_cJoseph R. Dominick.
250 _a8th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2005.
300 _axxiv, 494, [18] p. :
_bill. (some col.) ;
_c26 cm. +
_e2 CD-ROMs (4 3/4 in.)
500 _aIncludes index.
505 _aThe nature and history of mass communication -- Media -- Specific media professions -- Regulation of the mass media -- Impact of the media.
538 _aSystem requirements for accompanying discs: Windows--IBM PC or 100% compatible, Pentium Processor, Microsoft Windows; Macintosh--Power PC or higher processor, MAC OS 9.2 or OS with Classic 9, Internet Browser.
650 0 _aMass media.
_9761
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK