| 000 | 00786nam a22002057a 4500 | ||
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| 999 |
_c135 _d135 |
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| 008 | 120321t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8120323505 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415 _b.S37 2004 |
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| 100 |
_aSchiffman Leon G. _9272 |
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| 245 |
_aConsumer behaviour / _cLeon G. Schiffman and Leslie Lazar Kanuk. |
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| 250 | _a8th ed | ||
| 260 |
_aNew Jersey: _bPrentice Hall, _c2004. |
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| 300 |
_axxii, 587p.: _bill.; _c22cm. |
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| 500 | _aIncludes Index | ||
| 505 | _aPart one: consumer behavior : its original applications -- Part two: the consumer as an individual -- Part three: consumers in their social cultural settings -- Part four: the consumers decision making. | ||
| 650 |
_aBusiness _920 |
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| 700 |
_aLeslie Lazar Kanuk. _9273 |
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| 942 |
_2lcc _cBK _hHF5415 |
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