| 000 | 02327cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 13086031 | ||
| 005 | 20120611132158.0 | ||
| 008 | 030207s2003 enk 000 0 eng | ||
| 010 | _a 2003002585 | ||
| 020 | _a0749439971 (pbk.) | ||
| 035 | _a(OCoLC)ocm51647418 | ||
| 040 |
_aDLC _cDLC _dZET-Ke |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.F5667 2003 |
| 100 | 1 |
_aForsyth, Patrick. _92699 |
|
| 245 | 1 | 0 |
_aMarketing stripped bare : _ban insider's guide to the secret rules / _cPatrick Forsyth. |
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2003. |
||
| 300 |
_axvi, 156 p. ; _c24 cm. |
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| 505 | 0 | _aMarketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer? | |
| 650 | 0 |
_aMarketing. _92700 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy038/2003002585.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003002585-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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_2lcc _cBK _hHF5415.F5667 2003 |
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_c1352 _d1352 |
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