| 000 | 01020nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c1400 _d1400 |
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| 007 | ZET-Ke | ||
| 008 | 120918b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273767480 | ||
| 040 |
_aZET-Ke _cZET-Ke |
||
| 050 |
_aHD 30.28 _b.D3 2013 |
||
| 100 | _a David, Fred R. | ||
| 245 |
_aStrategic management concepts and cases : _ba competitive advantage approach / _cFred R. David. |
||
| 250 | _a14th ed. | ||
| 260 |
_aEngland : _bPeasrson Education Limited ; _c2013. |
||
| 300 |
_a267 p.: _bill.; _c25 cm. |
||
| 505 | _aThe nature of strategic management-- The business vision and mission--The external assessment--The Internal assessment--Strategy analysis and choice--Implementing strategies: Management and Operations Issues-- Implementing strategies: Marketing, Finance/ Accounting, R & D, and MIS issues-- Strategy review, Evaluation , and Control--Business ethics/ Social responsibility/Environmental Sustainability--Global/ International Issues--Strategic management case analysis. | ||
| 942 |
_2lcc _cBK _kHD 30.28 _m.D3 2013 |
||