000			01082nam a22001817a 4500
005			20240919020005.0
999			_c1402 _d1402
007			ZET-Ke
008			120918b xxu||||| |||| 00| 0 eng d
020			_a9781903260043
040			_aZET-Ke _cZET-Ke
050			_aG 155 _b.D6 2004
100			_aDoswell, Roger . _91236
245			_aEffective tourism sector marketing/ _cRoger Doswell.
260			_aEngland: _bThe Institute of Commercial Management, _c2004
300			_aviii, 192 p.: _bill.; _c23 cm.
505			_aTourism -- What does marketing mean? -- Segmenting the market -- The tourism product -- Caring for visitors -- Images and brands -- Pricing strategy and yield management -- Meeting change -- Researching the market -- Positioning and strategy -- Mixing marketing mixes -- Managing marketing -- Printed material -- Advertising and direct mail -- Public relations -- Travel writing -- Travel trade exhibitions -- Sales -- The internet -- Web sites -- Travel trade liaison -- Improvement programmes -- The marketing plan part I -- The marketing part II.
942			_2lcc _cBK _kG 155 _m.D6 2004 _01