000 01892cam a2200277 a 4500
999 _c153
_d153
001 13574521
005 20200127110740.0
008 040427s2005 nyua b 001 0 eng
010 _a 2004049855
020 _a9780071112208
040 _aZET-Ke
_cZET-Ke
_dZET-Ke
050 0 0 _aHD30.28
_b.T53 2005
100 1 _aThompson, Arthur A.
_9319
245 1 0 _aCrafting and executing strategy :
_bthe quest for competitive advantage : concepts and cases /
_cArthur, A. Thompson, A.J. Strickland III & John, E. Gamble.
250 _a14th ed.
260 _aNew York :
_bMcGraw-Hill,
_c2005.
300 _axli. 694 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes indexes.
505 _aPart 1: Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- The managerial process of crafting and executing strategy -- Analyzing company's external environment -- Analyzing a a company's resources and competitive position --The five generic competitive strategies : which one to employ? -- Beyond competitive strategy : other important strategy choices -- Competing in foreign markets -- Tailoring strategy to fit specific industry and company situation -- Diversification: Strategies for managing a group of businesses -- Strategy, ethics and social responsibility -- Building resource strengths and organizational capabilities -- Managing internal operations: Actions that promote better strategy execution -- Corporate culture and leadership: Keys to good strategy execution -- Part 2: Cases in crafting and executing strategy -- Crafting strategy in single-business companies.
650 0 _aStrategic planning.
_9142
650 0 _aStrategic planning.
_vCase studies.
_9320
700 1 _aStrickland, A. J.
_9321
700 1 _aGamble, John
_9322
700 1 _aThompson, Arthur A.
_tStrategic management.
_9323
942 _2lcc
_cBK
_kHD30.28
_m.T53 2005