| 000 | 00976nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c1533 _d1533 |
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| 003 | ZET-ke | ||
| 005 | 20220412020010.0 | ||
| 008 | 140303b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273752011 | ||
| 040 | _cZET-ke | ||
| 050 |
_aHF5548.32 _b.C472 2011 |
||
| 100 | _aChaffey, Dave. | ||
| 245 | _aE-business and E-commerce management / | ||
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England : _bFT Prentice hall, _c2011. |
||
| 300 |
_axxvii, 733 p. : _bcol. ill. ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aIntroduction to e-business and e-commerce--marketing analysis for e-commerce--E-business infrastructure--E-environment--E-business strategy--Supply chain management--E-procurement--E-marketing--Customer relationship management--Change management--Analysis and design--E-business service implementation and optimization. | ||
| 650 |
_aElectronic commerce. _928 |
||
| 650 | _aBusiness entreprises | ||
| 651 | _xcomputer networks. | ||
| 942 |
_2lcc _cBK _02 |
||