000			01370cam a2200277 a 4500
001			17387112
005			20140307145035.0
008			120716s2013 enka b 001 0 eng
010			_a 2012028708
020			_a9780273727644 (pbk. : alk. paper)
040			_aDLC _cZET-Ke _dDLC
042			_apcc
050	0	0	_aHF5415 _b.B6336 2013
100	1		_aBrassington, Frances.
245	1	0	_aEssentials of marketing / _cFrances Brassington, Stephen Pettitt.
250			_a3rd ed.
260			_aHarlow, England ; _aNew York : _bPearson, _c2013.
300			_axvi, 608 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
650		0	_aMarketing.
700	1		_aPettitt, Stephen.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kHF5415 _m.B6336 2013
999			_c1540 _d1540