000			01484cam a2200349 a 4500
999			_c1565 _d1565
001			16568845
003			ZET-ke
005			20220422020010.0
008			101206s2011 enka b 001 0 eng d
010			_a 2010942419
020			_a9780199565214 (pbk.)
020			_a019956521X
035			_a(OCoLC)ocn656454744
040			_aDLC _beng _cDLC _dZET-ke
050	0	0	_aHF5415.15 _b.E43 2011
100	1		_aElliott, Richard H.
245	1	0	_aStrategic brand management / _cRichard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
260			_aOxford ; _aNew York : _bOxford University Press, _cc2011.
300			_axv, 303 p. : _bill. ; _c25 cm.
440			_amanagement
500			_a
504			_aIncludes bibliographical references (p. 283-284) and index.
505			_aUnderstanding the social psychology of brands -- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Brand equity -- Building brands through marketing communication -- Measuring brand performance and equity -- Brand strategies 1- Symbolic brands -- Brand strategies 2-Low involvement brands -- Brands, innovation, and high technology -- Brand stretching and retrenching -- Managing corporate reputation.
600			_aElliot, Richard Rosenbaum.
600			_apervan, simon.
600			_apercy, larry.
650		0	_aProduct management.
650		0	_aStrategic planning. _9142
700	1		_aPercy, Larry.
700	1		_aPervan, Simon.
942			_2lcc _cBK _01