000 | 00991cam a22002534a 4500 | ||
---|---|---|---|
999 |
_c1572 _d1572 |
||
001 | 13682781 | ||
005 | 20190814161854.0 | ||
008 | 040810s2006 maua b 001 0 eng | ||
010 | _a 2004057947 | ||
020 | _a9780071289238 | ||
040 |
_aDLC _cDLC _dZET-Ke |
||
050 | 0 | 0 |
_aHF5415.153 _b.C72 2011 |
100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- _9145 |
|
245 | 1 | 0 |
_aNew products management / _cMerle Crawford, Anthony Di Benedetto. |
250 | _a10th ed. | ||
260 |
_aBoston, Mass : _bMcGraw-Hill/Irwin, _cc2008. |
||
300 |
_axvi, 575 p. : _bill. ; _c24 cm. |
||
440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _935 |
|
504 | _aIncludes bibliographical references and index. | ||
505 | _aOverview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch. | ||
650 | 0 |
_aNew products _xManagement. _9146 |
|
700 | 1 |
_aDi Benedetto, C. Anthony. _9147 |
|
942 |
_2lcc _cBK _hHF5415.153 _kHF5415.153 _m.C72 2011 |