000			01057cam a22002774a 4500
999			_c1578 _d1578
001			13653800
003			ZET-ke
005			20190814174454.0
008			040713s2005 caua b 001 0 eng
010			_a 2004016438
020			_a9781412905718
022			_a9781412905718
040			_aDLC _cDLC _dZET-Ke _beng
050	0	0	_aHF5415.2 _b.M393 2005
100	1		_aMentzer, John T.
245	1	0	_aSales forecasting management : _ba demand management approach / _cJohn T. Mentzer, Mark A. Moon.
250			_a2nd ed.
260			_aThousand Oaks, Calif. : _bSage Publications, _cc2005.
300			_axv, 347 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 331-335) and index.
505	0		_aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
650		0	_aSales forecasting _xManagement.
650		0	_aMarketing research _xManagement.
700	1		_aMoon, Mark A., _d1955-
942			_2lcc _cBK _kHF5415.2 _m.M393 2005