000 01845nam a22002177a 4500
999 _c160
_d160
008 120321t xxu||||| |||| 00| 0 eng d
020 _a0072455845
040 _aZET-Ke
050 _aHD31
_b.N53 2002
100 _aNickels, William G.
_9336
245 _aStudent assessment and learning guide for use with understanding business /
_cWilliam G. Nickels, James M. McHugh and Susan M. McHugh.
250 _a6th ed.
260 _aNew York :
_bMcGrawhill,
_c2002
300 _a[unnumbered] p. :
_bill.;
_c24 cm.
505 _aMeeting the challenges of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Forms of business ownership -- Entrepreneurship and starting a small business -- Management, leadership, and employee empowerment -- Organizing a customer-driven business -- Operations management -- Motivating employees and building self-managed teams -- Human resource management -- Dealing with employee-management issues and relationships -- Marketing: building customer and stakeholder relationship management -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- Using technology to manage information --Understanding financial information and accounting -- Financial management --Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? -- Managing risk.
650 _aIndustrial management.
_920
650 _aBusiness.
_920
700 _aMcHugh, James M.
_9128
700 _aMcHugh, Susan M.
_9129
942 _2lcc
_cBK
_kHD31
_m.N53 2002