000 | 01845nam a22002177a 4500 | ||
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999 |
_c160 _d160 |
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008 | 120321t xxu||||| |||| 00| 0 eng d | ||
020 | _a0072455845 | ||
040 | _aZET-Ke | ||
050 |
_aHD31 _b.N53 2002 |
||
100 |
_aNickels, William G. _9336 |
||
245 |
_aStudent assessment and learning guide for use with understanding business / _cWilliam G. Nickels, James M. McHugh and Susan M. McHugh. |
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250 | _a6th ed. | ||
260 |
_aNew York : _bMcGrawhill, _c2002 |
||
300 |
_a[unnumbered] p. : _bill.; _c24 cm. |
||
505 | _aMeeting the challenges of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Forms of business ownership -- Entrepreneurship and starting a small business -- Management, leadership, and employee empowerment -- Organizing a customer-driven business -- Operations management -- Motivating employees and building self-managed teams -- Human resource management -- Dealing with employee-management issues and relationships -- Marketing: building customer and stakeholder relationship management -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- Using technology to manage information --Understanding financial information and accounting -- Financial management --Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? -- Managing risk. | ||
650 |
_aIndustrial management. _920 |
||
650 |
_aBusiness. _920 |
||
700 |
_aMcHugh, James M. _9128 |
||
700 |
_aMcHugh, Susan M. _9129 |
||
942 |
_2lcc _cBK _kHD31 _m.N53 2002 |