| 000 | 01060cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c1613 _d1613 |
||
| 001 | 17294601 | ||
| 003 | ZET-ke | ||
| 005 | 20190814181242.0 | ||
| 008 | 120511s2013 nyua b 001 0 eng | ||
| 010 | _a 2012019098 | ||
| 020 | _a9780071220286 | ||
| 020 | _a9780071220286 | ||
| 040 |
_aDLC _cDLC _dZET-Ke _beng |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.H3 2010 |
| 100 | _aHair, joseph. | ||
| 245 | 0 | 0 |
_aEssentials of marketing research / _cJoseph F. Hair, Jr. ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axvii, 398p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aThe role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results. | ||
| 600 | _abush, robert | ||
| 600 | _aortinau, david | ||
| 600 | _awolfinbarger,mary | ||
| 650 | 0 |
_aMarketing research. _9198 |
|
| 700 | 1 | _aHair, Joseph F. | |
| 942 |
_2lcc _cBK _kHF5415.2 _m.H3 2010 |
||