000			01321pam a2200265 a 4500
999			_c1616 _d1616
001			2067303
003			ZET-ke
005			20190814121430.0
008			940128s1994 enka b 001 0 eng
010			_a 94004289
020			_a9780077116279 _c£18.95
040			_aDLC _cZET-Ke _dDLC _beng
050	0	0	_aHF5415.13 _b.P3242 2008
100	1		_aPalmer, Adrian.
245	1	0	_aPrinciples of services marketing / _cAdrian Palmer.
250			_a5th ed.
260			_aLondon ; _aNew York : _bMcGraw-Hill, _cc2008.
300			_axviii, 606 p. : _bill. ; _c24 cm.
500			_aincludes index.
504			_aIncludes bibliographical references (p. [331]-340) and index.
505			_aWhat is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services.
650		0	_aMarketing. _xManagement.
650		0	_aService industries. _xMarketing. _9257
942			_2lcc _cBK _kHF5415.13 _m.P3242 2008