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| 001 | 2453212 | ||
| 003 | ZET-ke | ||
| 005 | 20150709131530.0 | ||
| 008 | 890814s1990 njua b 001 0 eng | ||
| 010 |
_a 89022881 _z 89223881 |
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| 020 | _a100273750011 | ||
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| 040 |
_aDLC _cZET-Ke _dDLC |
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| 050 | 1 | 0 |
_aHF5415 _b.A7 2011 |
| 100 | 1 | _aArmstrong, Gary. | |
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _c Gary Armstrong, |
| 250 | _a10th ed. | ||
| 260 |
_aBoston: _bPearson; _cc2011. |
||
| 300 |
_a 644 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 600 | _2Understanding the marketplace and consumers | ||
| 600 | _2Designing a customer strategy and mix | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_akotler, philip. _9166 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kHF5415 _m.A7 2011 |
||
| 999 |
_c1651 _d1651 |
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