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| 999 |
_c1654 _d1654 |
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| 001 | 15152249 | ||
| 005 | 20190813164240.0 | ||
| 008 | 080124s2008 njua 000 0 eng | ||
| 020 | _a9780273779827 | ||
| 035 | _a(OCoLC)191697384 | ||
| 035 | _a(OCoLC)ocn191697384 | ||
| 040 | _aZET-Ke | ||
| 050 | 0 | 0 |
_aHF5415 _b.K6314 2013 |
| 100 |
_aKotler, Philip. _9166 |
||
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong. |
| 250 | _a14th Global ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2014. |
||
| 300 |
_a636p. (various paging): _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aDefining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing. | ||
| 650 | 0 |
_aMarketing. _9167 |
|
| 700 | 1 |
_aGary, Armstrong. _9168 |
|
| 942 |
_2lcc _cBK _hHF5415 _kHF 5415 _m.K6314 2013 |
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