000			01419cam a2200265 a 4500
999			_c1662 _d1662
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003			ZET-ke
005			20190813134150.0
008			990308s2000 enka b 001 0 eng
010			_a 99025240
020			_a0471983225 (pbk.)
040			_aDLC _cDLC _dZET-Ke _beng
050	0	0	_aHF1416 _b.C73 2000
100	1		_aCraig, C. Samuel.
245	1	0	_aInternational marketing research / _cC. Samuel Craig and Susan P. Douglas.
250			_a2nd ed.
260			_aChichester [England] ; _aNew York, NY : _bWiley, _cc2000.
300			_axxii, 425 p. : _bill. ; _c25 cm.
500			_aDouglas' name appears first on the earlier edition.
504			_aIncludes bibliographical references and indexes.
505			_aMarketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Use of secondary data -- Issues in collecting primary data -- Non-survey data collection techniques -- Survey research: Instrument design -- Sampling and data collection -- Multi-country scale development -- Analysis of multi-country data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research.
650		0	_aExport marketing _xResearch.
700	1		_aDouglas, Susan P.
942			_2lcc _cBK _kHF1416 _m.C73 2000