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|---|---|---|---|
| 001 | 16524493 | ||
| 003 | ZET-ke | ||
| 005 | 20240724113241.0 | ||
| 008 | 101029s2011 pau 001 0 eng | ||
| 010 | _a 2010045798 | ||
| 020 | _a9780749461935 | ||
| 020 | _a0749461934 | ||
| 020 | _a9780749461942 | ||
| 020 | _a0749461942 | ||
| 035 | _a(OCoLC)ocn676068852 | ||
| 040 |
_aDLC _cDLC _dZET-Ke _beng |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.S65 2011 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _93143 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bintegrating offline and online with social media / _cPR Smith & Ze Zook. |
| 250 | _a5th ed. | ||
| 260 |
_aPhiladelphia, PA : _bKogan Page, _c2011. |
||
| 300 |
_axviii, 483 p. ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | 0 | _aNew marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media. | |
| 650 | 0 |
_aCommunication in marketing. _93144 |
|
| 700 | 1 |
_aZook, Ze. _93145 |
|
| 942 |
_2lcc _cBK _kHF5415.123 _m.S65 2011 |
||
| 999 |
_c1665 _d1665 |
||