000			02190cam a2200385 a 4500
001			14486964
003			ZET-ke
005			20221110020011.0
008			060808s2007 cauab b 001 0 eng
010			_a 2006025768
020			_a1412914140 (cloth)
020			_a9781412914147 (cloth)
020			_a1412914159 (pbk.)
020			_a9781412914154 (pbk.)
035			_a(OCoLC)ocm70883095
035			_a(OCoLC)70883095
040			_aDLC _cZET-Ke _dBAKER _dC#P _dYDXCP _dBTCTA _dDLC
050	0	0	_aHM1221 _b.C87 2007
100	1		_aCurtin, Patricia A. _q(Patricia Ann), _d1955-
245	1	0	_aInternational public relations : _bnegotiating culture, identity, and power / _cPatricia A. Curtin, T. Kenn Gaither.
260			_aThousand Oaks : _bSAGE Publications, _cc2007.
300			_axiii, 304 p. : _bill., map ; _c23 cm.
504			_aIncludes bibliographical references (p. 265-281) and index.
505	0		_aThe challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
650		0	_aPublic relations.
650		0	_aPublic relations _vCross-cultural studies.
650		0	_aIntercultural communication. _995
650		0	_aCulture and globalization.
700	1		_aGaither, Thomas Kenneth.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006025768.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006025768-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kHM1221 _m.C87 2007 _01
999			_c1679 _d1679