000 01156nam a22001697a 4500
999 _c1682
_d1682
008 140312b xxu||||| |||| 00| 0 eng d
020 _a7174000063150
040 _aZET-KE
050 _aHB615
_b.K4 2009
100 _aKiunga, Murori.
245 _aThe art of entrepreneurship :
_bstrategies to succed in a competitive market /
_cMurori Kiunga.
260 _aNairobi :
_bQueenex Publishers ;
_c2009.
300 _a227 p. :
_bill.;
_c15cm.
505 _aThe weevils--The entrepreneur:born or made?--why be an entrepreneur--how to get good business ideas--choosing a business--freelancing and consultancy--how to succeed as an entrepreneur--plan for business success--laying financial foundations--setting right price for products--thinh big but start small--steering new business to growth-- avoid mistakes to business failure--the art of negotiation --marketing your business and products--effective ways of marketing -- master networking--advertising your products--managing cash flow--capitalizing on business slowdown--managing stress in business--survival tactics in tough times.
650 _aEntrepreneurship
_9905
942 _2lcc
_cBK
_kHB615
_m.K4 2009
_03