000			01146nam a22001697a 4500
999			_c1810 _d1810
008			140404b xxu||||| |||| 00| 0 eng d
020			_aa08548
050			_aHF5415.12.A37 _b.K5 1988
100			_aKibera, Francis N. _93694
245			_aFundametals of marketing : _ban African perspective / _cFrancis N. Kibera and B. Chege Waruingi.
260			_aNairobi : _bKenya Literature Bureau, _c1998.
300			_axv, 248p. : _bill. ; _c17 cm.
505			_aMarketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area.
650			_2Marketing _aAfrican _93695
700			_aWaruingi, B. Chege. _93696
942			_2lcc _cBK _kHF5415.12 _m.A37K5 1988 _02