| 000 | 00603nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 140825b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273752431 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415 _b.K6314 2012 |
||
| 100 |
_aKotler, Philip _9166 |
||
| 245 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong. |
||
| 250 | _a14th Global ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2012. |
||
| 300 |
_a637p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _aIncludes Index | ||
| 650 | _aMarketing | ||
| 700 |
_aGary Armstrong _9168 |
||
| 942 |
_2lcc _cBK _hHF5415 |
||
| 999 |
_c1862 _d1862 |
||